Dhaulagiri Pashmina
Brand Development
Introduction
Dhaulagiri Pashmina combines traditional Nepali weaving practices with quality fibers and state-of-art looms to produce high-end pashmina products with impeccable quality. They are recognized as pioneers on having invented weaves to blend pashmina and silk fibers which subsequently garnered global attention and acclaim since the 1990’s. Their dedication to produce quality products has lead to collaborations with leading fashion designers of Europe and the United States.
Challenge
Pashminas are the third-largest item exported from Nepal and 5% of its goods are sold in the country. With the tough competing market, Dhaulagiri Pashmina wanted to establish a retail outlet to capture the tourism sector. They approached Kazi Studios to create a brand that reflects its innovative product, global designs, and impeccable quality.
