British Council

What is cultural relations?

Introduction

The British Council is the UK’s international organization for cultural relations and educational opportunities. They are not a diplomatic entity that endeavors to influence, rather they are based on the important principle of people working together for mutual benefit – enabling people and institutions both in the UK and the countries around the world to directly benefit from taking part. They do this by making a positive contribution to the UK and the countries they work with – changing lives by creating opportunities, building connections and engendering trust.

Challenge

British Council has been trying to establish a  “cultural relation” with Nepal through language, arts, education and investing in human capital by creating employment opportunities. They were looking to visually communicate on the work endeavors of establishing a 'cultural relation' in Nepal. 


Solution

With in-dept research and understanding, Kazi Studios illustrated the work British Council Nepal had achieved and what they called a "cultural relation".  A piece of work that summarised their focused areas and emphasized a mutually beneficial partnership between UK and Nepal.

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